The Design and Illustration of Peter Demaria
Saturday, July 17th, 2010
Its been a crazy year so far… and honestly it’s hard to keep up with the web, AND be doing all the design and creative stuff I can possible do at the same time. So this is the first of what will be a series on weekly inspiration, the best of what I’ve stumbled onto whilst perusing the intertubes.
A super well done short from tinyinventions.com featuring some superb Aftereffects work mixed with even awesomer stop-motion DIY animation. The talented Audrey Kawasaki shares some rare process pics. And KAWS latest in an article from WFDJ as well as a link to his recent show at the Adlrich in NYC. Plus, who doesn’t need a little print and color management primer from time to time…
Tags: Art, Audre Kawasaki, Color Management, graffitti, KAWS, Links, logo design, print
Posted in Links, Weekly Inspiration | No Comments »
Friday, May 14th, 2010
Was browsing the interwebs last night and came upon Home Sweet Home, a wonderful blog about living spaces. All of the content is submitted by users, and there is some great design involved. I would give up (metaphorically of course) some body bits to live in some of these places. The best part is that there is a tonne of DIY taking place. Sure there’s some nice furniture but most of the beauty involves re-purposing found items, and finding interesting ways to make use of limited space.
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Tags: inspiration, Links, logo design
Posted in Links | 2 Comments »
Wednesday, May 12th, 2010
So the brief for this was; “Create a memorable logo, kind of like the Wu ‘W’ or the Rocca Wear ‘R’ “. A tall order, meant mainly for a blog/website, but simple and easily translated into one color Tee/sticker printing.
First some process, starting with hand-lettering, and then moving to the digital conception. When I first start with the hand-lettering I like to play with letter forms really freely to see if anything pops up that’s exceptional.

Carolina Skateboarding Logo Concept, Hand-Letters © 2010 ETA, Peter Demaria
Moving to digital (in this case, straight to Adobe Illustrator), we’re looking for clean lines, or clear intent at least. If the lines are going to be rough anywhere they need to be rough for a reason. I stick with black and white in this stage of things to emphasize contrast and play with negative space and the balance of the different letter-forms.

Carolina Skateboarding Logo Concepts, © 2010 ETA, Peter Demaria
And down to it, come up with this beauty. I was really stoked with the subtle play on dimensionality, what tricks your eye, like the facets of a pyramid or a steep bank-wall (obstacles that you might skateboard upon, for the uninitiated).

Carolina Skateboarding Logo Concept, © 2010 ETA, Peter Demaria
So what about skateboarding in the NC? It’s kind of a big deal. Wilmington is home to Eastern Skateboard Supply, one of the largest Skate/Surf distributors in the country. Check out the links below for your perusing pleasure…
Tags: Branding, branding and Identity, Logo, logo design, North Carolina, Skateboarding, Web Marketing
Posted in Links, print, web | 1 Comment »