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Archive for the ‘web’ Category

Carolina Skateboarding… A Logo

Wednesday, May 12th, 2010

So the brief for this was; “Create a memorable logo, kind of like the Wu ‘W’ or the Rocca Wear ‘R’ “. A tall order, meant mainly for a blog/website, but simple and easily translated into one color Tee/sticker printing.

First some process, starting with hand-lettering, and then moving to the digital conception. When I first start with the hand-lettering I like to play with letter forms really freely to see if anything pops up that’s exceptional.

Moving to digital (in this case, straight to Adobe Illustrator), we’re looking for clean lines, or clear intent at least. If the lines are going to be rough anywhere they need to be rough for a reason. I stick with black and white in this stage of things to emphasize contrast and play with negative space and the balance of the different letter-forms.

And down to it, come up with this beauty. I was really stoked with the subtle play on dimensionality, what tricks your eye, like the facets of a pyramid or a steep bank-wall (obstacles that you might skateboard upon, for the uninitiated).

So what about skateboarding in the NC? It’s kind of a big deal. Wilmington is home to Eastern Skateboard Supply, one of the largest Skate/Surf distributors in the country. Check out the links below for your perusing pleasure…

Tags: Branding, branding and Identity, Logo, logo design, North Carolina, Skateboarding, Web Marketing
Posted in Links, print, web | No Comments »

Robotic Relative

Wednesday, January 13th, 2010

Just finished RoboticRelative.com (many of you have probably already seen the early updates, so sorry if your already in the loop on this) and it’s running beautifully. The site is verbatim from Jess’ Illustrator file and instruction, but the magic on my part includes a few enhancements from the latest in WordPress goodies. My favorite being the new ‘the_post_thumbnail()’ function which allows for a plugin-less and dynamic output of thumbnails (though documentation and the built-in media editor leave a little to be desired)..

Check it out at roboticrelative.com , you’ll come away inspired to get in touch with somebody and be all tingly on your insides… Jess is truly talented!

Tags: e-commerce, greeting cards, web design, wordpress
Posted in web | No Comments »

The Bushwhacker…

Wednesday, January 13th, 2010

This site is my father-in-laws, and isn’t a site I technically get paid to design or update, so the time I’m able to spend on it is limited. Its definitely not in its final iteration , there are some typography issues, and it doesn’t always play the nicest with IE6 (yet), but overall I’m really happy with the look and feel of the site, as is the author…

The numechron clock (the authors own) is also a fine example of some simple flash enhancement, a practical addition to the sidebar that enhances the overall atmosphere of modern antiquity-ishness.

Note: The opinions and viewpoints of “the Bushwhacker” in NO way whatsoever reflect my own views. That said, he does have some strong (and conservative) religious and political views and ideas, and if this is your cup of tea you might enjoy it…. I know this for sure, he’d love to debate them with you!